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Item Details
| Title:
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THE EXPRESSIVE ORGANIZATION
LINKING IDENTITY, REPUTATION, AND THE CORPORATE BRAND |
| By: |
Majken Schultz (Editor), Mary Jo Hatch (Editor), Mogens Holten Larsen (Editor) |
| Format: |
Paperback |
| List price:
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£49.49 |
| Our price: |
£43.30 |
| Discount: |
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| You save:
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£6.19 |
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| ISBN 10: |
0198297793 |
| ISBN 13: |
9780198297796 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
OXFORD UNIVERSITY PRESS |
| Pub. date: |
17 August, 2000 |
| Pages: |
320 |
| Description: |
This book challenges current beliefs about organizational identity, reputation, and branding. A highly-talented and diverse team of contributors reveals a wealth of new ideas for discovering the answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? This multi-disciplinarytext will have broad appeal for both students and practitioners alike. |
| Synopsis: |
This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive. |
| Illustrations: |
numerous figures and tables |
| Publication: |
UK |
| Imprint: |
Oxford University Press |
| Returns: |
Returnable |
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