SOCIAL by Matthew D. Lieberman ( 9780198743811 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

SOCIAL
WHY OUR BRAINS ARE WIRED TO CONNECT

By:

Matthew D. Lieberman

Format:

Paperback

List price:

£13.99

Our price:

£10.21

Discount:

27% off

You save:

£3.78

ISBN 10:

0198743815

ISBN 13:

9780198743811

Availability:

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Stock:

Currently 25 available

Publisher:

OXFORD UNIVERSITY PRESS

Pub. date:

16 July, 2015

Pages:

384

Description:

Being social is as fundamental to our survival as our ability to navigate the world through vision and reason. In this book, Matthew Lieberman draws on the latest research in the newly emerging field of social cognitive neuroscience to show that social interaction has moulded the evolution of our brains: we are wired to be social.

Synopsis:

Why are we influenced by the behaviour of complete strangers? Why does the brain register similar pleasure when I perceive something as 'fair' or when I eat chocolate? Why can we be so profoundly hurt by bereavement? What are the evolutionary benefits of these traits? The young discipline of 'social cognitive neuroscience' has been exploring this fascinating interface between brain science and human behaviour since the late 1990s. Now one of its founding pioneers, Matthew D. Lieberman, presents the discoveries that he and fellow researchers have made. Using fMRI scanning and a range of other techniques, they have been able to see that the brain responds to social pain and pleasure the same way as physical pain and pleasure; and that unbeknown to ourselves, we are constantly 'mindreading' other people so that we can fit in with them. It is clear that our brains are designed respond to and be influenced by others. For good evolutionary reasons, he argues, we are wired to be social. The implications are numerous and profound. Do we have to rethink what we understand by identity, and free will? How can managers improve the way their teams relate and perform?Could we organize large social institutions in ways that would work far better? And could there be whole new methods of education?

Publication:

Imprint:

Oxford University Press

Returns:

Returnable

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SOCIAL (CD)

SOCIAL (HB)

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