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Item Details
| Title:
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QUALITATIVE RESEARCH METHODS FOR THE SOCIAL SCIENCES
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| By: |
Bruce L. Berg |
| Format: |
Paperback |
| List price:
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£41.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0205503748 |
| ISBN 13: |
9780205503742 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
13 April, 2006 |
| Edition: |
6 International ed |
| Pages: |
400 |
| Description: |
Using activities and real-life examples, this work provides a comprehensive coverage of doing qualitative research on the market. It shows how to design, collect, and analyse data and then present their results to the scientific community. It also talks about the importance of ethics in research. |
| Illustrations: |
Illustrations |
| Returns: |
Returnable |
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