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Item Details
| Title:
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JAPANESE CONSUMER DYNAMICS
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| By: |
Parissa Haghirian (Editor) |
| Format: |
Hardback |
| List price:
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£84.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0230242863 |
| ISBN 13: |
9780230242869 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
24 November, 2010 |
| Pages: |
244 |
| Description: |
Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market. |
| Synopsis: |
Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market. |
| Illustrations: |
XVII, 244 p. |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Returnable |
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