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Item Details
| Title:
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ADVERTISING TO CHILDREN
NEW DIRECTIONS, NEW MEDIA |
| By: |
Mark Blades (Editor), Caroline Oates (Editor), Fran C. Blumberg (Editor) |
| Format: |
Hardback |
| List price:
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£68.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0230252028 |
| ISBN 13: |
9780230252028 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
29 August, 2014 |
| Pages: |
265 |
| Description: |
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising. |
| Synopsis: |
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising. |
| Illustrations: |
XI, 265 p. |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Non-returnable |
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