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Item Details
| Title:
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SINGULAR AND DIFFERENT
BUSINESS IN CHINA, PAST, PRESENT AND FUTURE |
| By: |
Ian Rae, Morgen Witzel |
| Format: |
Electronic book text |
| List price:
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£84.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0230512798 |
| ISBN 13: |
9780230512795 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
25 March, 2004 |
| Synopsis: |
Contrary to the popular view that persists in seeing China as a land of 'one billion consumers' and that the country is on a fast track to convergence with the West, economically if not politically, this book argues that the pitfalls and dangers of business in China have not gone away - indeed in some cases they have multiplied. Cultural and political sensitivities remain powerful. China is not so much converging with the West as proceeding through a stage in its own economic and cultural evolution. Singular and Different is intended as a series of sober reflections on the differences that remain between East and West, and how Western managers can act to minimize risk and increase their own chances of success. |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Non-returnable |
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