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Item Details
Title:
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MANAGEMENT
THE BASICS |
By: |
Morgen Witzel |
Format: |
Paperback |
List price:
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£18.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
0415320186 |
ISBN 13: |
9780415320184 |
Publisher: |
TAYLOR & FRANCIS LTD |
Series: |
The Basics |
Pages: |
224 |
Description: |
Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from Cadbury and Enron to the marketing of fried chicken in China, it explains the key |
Synopsis: |
Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, it explains key aspects of management, including: * planning effective business strategy to meet goals * how successful marketing works * how organizations are structured and function * how to understand corporate finance * what affects how people work and effective human resources management * the importance of knowledge and culture. This informative and accessible guide is ideal for anyone who wants to understand what management is and how it works. |
Illustrations: |
3 black & white line drawings |
Publication: |
UK |
Imprint: |
Routledge |
Returns: |
Returnable |
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A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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