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Item Details
Title: THE ENTREPRENEUR'S GUIDE TO ADVERTISING
By: James R. Ogden, Scott Rarick
Format: Hardback

List price: £58.00
Our price: £58.00
ISBN 10: 0313365822
ISBN 13: 9780313365829
Availability: This item will be printed on demand and will usually be dispatched within 10 days.
 Delivery rates
Stock: Currently 0 available
Publisher: ABC-CLIO
Pub. date: 1 December, 2009
Pages: 122
Description: Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers.
Synopsis: Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers. * Includes an Integrated marketing communication flow chart and section-by-section steps for the development of an Integrated Marketing Communication plan
Publication: US
Imprint: Greenwood Press
Returns: Non-returnable
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