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Item Details
| Title:
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INTERNATIONAL MARKETING CASES WITH INFOTRAC
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| By: |
Subhash C. Jain |
| Format: |
Paperback |
| List price:
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£37.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0324063733 |
| ISBN 13: |
9780324063738 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
9 October, 2000 |
| Edition: |
College edition |
| Pages: |
352 |
| Description: |
International Marketing Cases thoroughly examines important topics of international marketing and how they relate to world-wide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well. |
| Synopsis: |
International Marketing Cases thoroughly examines important topics of international marketing and how they relate to world-wide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well. |
| Illustrations: |
illustrations |
| Publication: |
US |
| Imprint: |
South-Western |
| Returns: |
Returnable |
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