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Item Details
Title: ESSENTIALS OF MARKETING RESEARCH (BOOK ONLY)
By: William G Zikmund, Barry J Babin
Format: Paperback

List price: £72.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0324593759
ISBN 13: 9780324593754
Publisher: CENGAGE LEARNING, INC
Pub. date: 1 April, 2009
Edition: 4th ed.
Pages: 436
Synopsis: Don?t think of yourself as a student, think of yourself as a manager. ESSENTIALS OF MARKETING RESEARCH puts you in the driver's seat with the latest information on how to harness the design, collection, analysis, and reporting of data to enhance your company's profits. This is a perfect marketing textbook for acing the class and a dependable resource for the future.
Illustrations: illustrations
Publication: US
Imprint: South-Western
Returns: Non-returnable
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