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Item Details
| Title:
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THE MANAGEMENT AND PRACTICE OF PUBLIC RELATIONS
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| By: |
Norman Stone |
| Format: |
Paperback |
| List price:
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£50.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
033360976X |
| ISBN 13: |
9780333609767 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
25 October, 2000 |
| Pages: |
327 |
| Description: |
Public relations is a business function an organization cannot decide it does not want. This text provides a survey and analysis of PR, drawing on a variety of illustrations and case histories and referring to a range of techniques. |
| Synopsis: |
Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations. In this text the author provides a comprehensive survey and analysis of PR drawing on a variety of illustrations and case histories and referring to a whole battery of techniques. It will be essential reading for students and others wishing to understand the dynamics and importance of Public Relations. |
| Illustrations: |
biography |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Non-returnable |
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