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Item Details
| Title:
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MARKETING IN EVOLUTION
ESSAYS IN HONOUR OF MICHAEL J.BAKER |
| By: |
Susan Shaw (Editor), Neil Hood (Editor) |
| Format: |
Hardback |
| List price:
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£138.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0333662644 |
| ISBN 13: |
9780333662649 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
18 June, 1996 |
| Pages: |
239 |
| Description: |
This text honours the contributions of Professor Michael J. Baker to marketing thought and practice as Professor of Marketing at the University of Strathclyde. It contains a series of essays by colleagues of Baker. Contributions examine the nature of modern marketing. |
| Synopsis: |
This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded. It contains a series of essays by distinguished colleagues of Michael, addressing the theme of evolution of marketing thought and practice. Contributions examine the nature of modern marketing in relation to international business, channel management, innovation and marketing education. |
| Illustrations: |
biography |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Returnable |
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