STRATEGIES IN GLOBAL COMPETITION by Neil Hood (Editor), Jan-Erik Vahlne (Editor) ( 9780415657563 )

Item Details

Title:

STRATEGIES IN GLOBAL COMPETITION
SELECTED PAPERS FROM THE PRINCE BERTIL SYMPOSIUM AT THE INSTITUTE OF INTERNATIONAL BUSINESS

By:

Neil Hood (Editor), Jan-Erik Vahlne (Editor)

Format:

Hardback

List price:

£180.00

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£174.60

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£5.40

ISBN 10:

0415657563

ISBN 13:

9780415657563

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Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

27 November, 2012

Series:

Routledge Library Editions: International Business

Pages:

Synopsis:

The main thrust of Part 1 is to give some understanding of the concept of 'global competition'. In doing so, the chapters rely heavily on industrial studies. Part 2 deals with two different aspects of this change viewed from two different perspectives. The one is economic and more macro: the other political and social and more micro, being concerned with the way in which companies have to utilize their various organisational units and integrate information on a fragmented environment into a strategic whole. Part 3 deals specifically with technology, as the particular segment of the environment which often has the largest impact on future strategies. In Part 4 the perspective of global competition is applied at industry, country and company levels and it is shown that this perspective adds new dimensions to old problems. The final parts address the problem of management in global competition.

Publication:

Imprint:

Routledge

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