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Item Details
| Title:
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INTERNATIONALISATION
PROCESS, CONTEXT AND MARKETS |
| By: |
Graham J. Hooley (Editor), etc. (Editor), Ray Loveridge (Editor) |
| Format: |
Hardback |
| List price:
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£149.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0333699432 |
| ISBN 13: |
9780333699430 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
8 June, 1998 |
| Series: |
Academy of International Business Vol 4 |
| Pages: |
295 |
| Description: |
This fourth volume in the "Academy of International Business Series" examines three main areas of internationalization: the internationalization process; competitive advantage in an international context; and international business in emerging markets. |
| Synopsis: |
This fourth volume in the "Academy of International Business Series" examines three main areas of internationalization: the internationalization process; competitive advantage in an international context; and international business in emerging markets. The cohesive theme threading through the chapters comprises the twin objectives of assessing the current state-of-the-art research into international business phenomena and looking forward to emerging research themes for the new milennium. |
| Illustrations: |
biography |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Returnable |
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