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Item Details
| Title:
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MARKETING STRATEGY AND COMPETITIVE POSITIONING
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| By: |
Graham J. Hooley, Brigitte Nicoulaud, Nigel F. Piercy |
| Format: |
Paperback |
| List price:
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£49.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0273740938 |
| ISBN 13: |
9780273740933 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
3 August, 2011 |
| Edition: |
5th edition |
| Pages: |
592 |
| Synopsis: |
Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation ? the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. |
| Publication: |
UK |
| Imprint: |
Financial Times Prentice Hall |
| Returns: |
Returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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