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Item Details
| Title:
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MANAGING MARKETING INFORMATION
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| By: |
Nigel Piercy, Martin Evans |
| Format: |
Electronic book text |
| List price:
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£30.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1317645332 |
| ISBN 13: |
9781317645337 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
15 September, 2014 |
| Series: |
Routledge Library Editions: Marketing |
| Pages: |
238 |
| Synopsis: |
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context. |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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