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Item Details
| Title:
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APPLIED MARKETING RESEARCH
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| By: |
Luiz Moutinho, Martin Evans |
| Format: |
Paperback |
| List price:
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£72.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0201565048 |
| ISBN 13: |
9780201565041 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
1 July, 1992 |
| Pages: |
336 |
| Description: |
Provides interesting illustrations and examples of the different kinds of practical problems that are involved in the application of marketing research methodology as an aid to managerial decision making. Thoroughly practical, it forms a complete and concise reference of methodologies and techniques for both the student and the practitioner. |
| Synopsis: |
A thorough and practical presentation of the different kinds of problems encountered in the application of marketing research methodology as an aid to managerial decision making. |
| Publication: |
US |
| Imprint: |
Addison Wesley |
| Returns: |
Non-returnable |
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