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Item Details
| Title:
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SIMPLIFY
HOW THE BEST BUSINESSES IN THE WORLD SUCCEED |
| By: |
Richard Koch, Greg Lockwood |
| Format: |
Electronic book text |
| List price:
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£14.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0349411859 |
| ISBN 13: |
9780349411859 |
| Publisher: |
LITTLE, BROWN BOOK GROUP |
| Pub. date: |
7 April, 2016 |
| Edition: |
Digital original |
| Pages: |
336 |
| Synopsis: |
For the past 40 years Richard Koch has wanted to uncover the simple, elemental, elegant and parsimonious principles that are needed to create great new businesses. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably use it towards extraordinary results. Is there any principle that can tell you how to do that consistently and with a high chance of success? Working with venture capitalist Greg Lockwood, his co-author on SUPERCONNECT, and supported by research from the elite firm of OC&C Strategy Consultants, Koch has the answer.The principle Koch and Lockwood have discovered behind extraordinarily successful businesses is simplifying. Some simplify on price - take Ryanair's budget flights which still take you from A to B, but so cheaply that nearly everyone can afford them, multiplying the size of their market - and some simplify on proposition, such as Apple's decision to cut down on the number of their product lines and focus on perfecting only a few devices.With case studies of famous companies in all different industries from finance to fast food, the authors show how anyone can analyse their business's potential to become a simplifier, and which route they should take to maximise the impact. |
| Illustrations: |
Approx. 25 black and white diagrams |
| Publication: |
UK |
| Imprint: |
Piatkus Books |
| Returns: |
Non-returnable |
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