| Title:
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CONSUMER PSYCHOLOGY FOR MARKETING
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| By: |
Gordon R. Foxall, Ronald E. Goldsmith |
| Format: |
Paperback |
| List price:
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£17.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0415046742 |
| ISBN 13: |
9780415046749 |
| Publisher: |
CENGAGE LEARNING EMEA |
| Pub. date: |
1 March, 1994 |
| Pages: |
244 |
| Description: |
Shows how psychology can make sense of consumer behaviour. The study explores information processing; the influence of personality and style on consumer choice; sex symbolism; situational and social contexts; and retail environments - all in relation to marketing. |
| Synopsis: |
This text shows how psychology can make sense of consumer behaviour, arguing that traditional segmentation criteria are not always appropriate in a world growing ever more fluid and complex. The work explores information processing; the influence of personality and style on consumer choice; sex symbolism; situational and social contexts; and retail environments. This analysis is related to practical needs of the modern marketing manager, offering a blend of theory and practice. |
| Publication: |
UK |
| Imprint: |
Cengage Learning EMEA |
| Returns: |
Non-returnable |