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Item Details
| Title:
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CONSUMER BEHAVIOUR
A PRACTICAL GUIDE |
| By: |
Gordon R. Foxall |
| Format: |
Electronic book text |
| List price:
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£30.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1317565894 |
| ISBN 13: |
9781317565895 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
1 December, 2014 |
| Series: |
Routledge Library Editions: Consumer Behaviour |
| Pages: |
206 |
| Synopsis: |
This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice. |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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