| Title:
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A HANDBOOK OF QUALITATIVE METHODOLOGIES FOR MASS COMMUNICATION RESEARCH
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| By: |
Klaus Bruhn Jensen (Editor), Nicholas W. Jankowski (Editor), Nicholas W. Jankowski |
| Format: |
Paperback |
| List price:
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£44.99 |
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£43.64 |
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£1.35 |
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| ISBN 10: |
0415054052 |
| ISBN 13: |
9780415054058 |
| Availability: |
Usually dispatched within 1-3 weeks.
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
19 December, 1991 |
| Pages: |
288 |
| Description: |
This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory. |
| Synopsis: |
First published in 1991. Routledge is an imprint of Taylor & Francis, an informa company. |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Returnable |