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Item Details
Title: MEDIA CONVERGENCE
THE THREE DEGREES OF NETWORK, MASS AND INTERPERSONAL COMMUNICATION
By: Klaus Bruhn Jensen
Format: Electronic book text

List price: £27.99


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ISBN 10: 1136997865
ISBN 13: 9781136997860
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 5 February, 2010
Pages: 198
Synopsis: The development of digital media presents a unique opportunity to reconsider what communication is, and what individuals, groups, and societies might hope to accomplish through new as well as old media. At a time when digital media still provoke both utopian and dystopian views of their likely consequences, Klaus Bruhn Jensen places these `new' media in a comparative perspective together with `old' mass media and face-to-face communication, restating the two classic questions of media studies: what do media do to people, and what do people do with media?? ? Media Convergence makes a distinction between three general types of media: the human body enabling communication in the flesh; the technically reproduced means of mass communication; and the digital technologies facilitating interaction one-to-one, one-to-many, as well as many-to-many.Features include:case studies, including mobile phones in everyday life, the Muhammad cartoons controversy and climate change as a global challenge for human communication and political actiondiagrams, figures, and tables summarizing key concepts beyond standard `models of communication'systematic cross-referencing. Major terms are highlighted and cross-referenced throughout, with key concepts defined in margin notes.
Publication: UK
Imprint: Routledge
Returns: Non-returnable
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NEWS OF THE WORLD
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