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Item Details
Title:
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DEVELOPING RELATIONSHIPS IN BUSINESS NETWORKS
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By: |
Hakan Hakansson (Editor), Ivan Snehota (Editor) |
Format: |
Hardback |

List price:
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£56.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
0415115701 |
ISBN 13: |
9780415115704 |
Publisher: |
CENGAGE LEARNING EMEA |
Pub. date: |
31 December, 1994 |
Pages: |
416 |
Description: |
Applies the network approach to the analysis of business relationships in a global context. Drawing on a number of international case studies, theoretical and practical managerial insights are drawn and a different way of conceptualizing companies within markets is suggested. |
Synopsis: |
This edited collection applies the network approach to the analysis of business relationships in a global context. Drawing on a number of international case studies, a "network approach" is developed, giving rise to theoretical and practical managerial insights and a different way of conceptualizing companies within markets. New angles emerge on traditional problems of business management, with some novel implications which should challenge established ways to analyze business markets. Previous publications by these authors include, "Corporate Technological Behaviour", "Professional Purchasing" and "Managing Innovation Within Networks". |
Illustrations: |
Illustrations |
Publication: |
UK |
Imprint: |
Cengage Learning EMEA |
Returns: |
Non-returnable |
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