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Item Details
| Title:
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MANAGING BUSINESS RELATIONSHIPS
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| By: |
David I. Ford, Lars-Erik Gadde, Hakan Hakansson |
| Format: |
Paperback |
| List price:
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£24.95 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0471970751 |
| ISBN 13: |
9780471970750 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
20 February, 1998 |
| Pages: |
304 |
| Description: |
This text examines the problems of managing and developing strategy in complex business markets, in a form suitable to those who want to understand business markets better, or need to make profits in them. |
| Synopsis: |
The aim of this book is to encapsulate the research and understanding of the authors about the problems of companies operating in business markets, in a form that will excite the interest and assist the "thinking manager" and the current MBA student. The authors are all members of the IMP (Industrial Marketing and Purchasing) Group and have carried out a number of wide-ranging studies into the complex problems that companies have in managing their relationships with customers, suppliers and other partners in the business markets. Managing Business Relationship will provide the reader with a better understanding of the reality of business markets and the nature of strategy in these markets. |
| Illustrations: |
Ill. |
| Publication: |
UK |
| Imprint: |
John Wiley & Sons Ltd |
| Returns: |
Non-returnable |
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