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Item Details
Title: BUY THIS BOOK
STUDIES IN ADVERTISING AND CONSUMPTION
By: Mica Nava, Andrew Blake, Iain MacRury
Format: Paperback

List price: £38.99
Our price: £37.82
Discount:
3% off
You save: £1.17
ISBN 10: 041514132X
ISBN 13: 9780415141321
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 5 December, 1996
Pages: 368
Description: Contributes to the history and understanding of consumption and advertising. This book brings together a collection of writing on the study of advertising, consumer practices and the various directions of research. It is suitable for researchers, teachers and students.
Synopsis: Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research. Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing theoretical and historical work to form a volume which is a challenging companion to studies in this field.
Illustrations: b&w photographs
Publication: UK
Imprint: Routledge
Returns: Returnable
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