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Item Details
Title:
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ADVERTISING
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By: |
Iain MacRury |
Format: |
Electronic book text |
List price:
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£23.99 |
We believe that this item is permanently unavailable, and so we cannot source
it.
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ISBN 10: |
1134530471 |
ISBN 13: |
9781134530472 |
Publisher: |
TAYLOR & FRANCIS LTD |
Pub. date: |
1 January, 1998 |
Series: |
Routledge Introductions to Media and Communications |
Pages: |
318 |
Synopsis: |
Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography.Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism. |
Illustrations: |
7 Line drawings, black and white; 37 Halftones, black and white; 24 Tables, |
Publication: |
UK |
Imprint: |
Routledge |
Returns: |
Non-returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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