MARKETING, MORALITY AND THE NATURAL ENVIRONMENT by Andrew Crane ( 9780415213820 )

Item Details

Title:

MARKETING, MORALITY AND THE NATURAL ENVIRONMENT

By:

Andrew Crane

Format:

Hardback

List price:

£36.99

Our price:

£33.29

Discount:

10% off

You save:

£3.70

ISBN 10:

0415213827

ISBN 13:

9780415213820

Availability:

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Stock:

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Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

26 October, 2000

Series:

Routledge Advances in Management and Business Studies

Pages:

224

Description:

With evidence gathered from extensive case studies, this volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing.

Synopsis:

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

Illustrations:

3 black & white tables

Publication:

Imprint:

Routledge

Returns:

Returnable

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