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Item Details
| Title:
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MARKETING, MORALITY AND THE NATURAL ENVIRONMENT
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| By: |
Andrew Crane |
| Format: |
Electronic book text |
| List price:
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£39.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1134612753 |
| ISBN 13: |
9781134612758 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
1 January, 2002 |
| Series: |
Routledge Advances in Management and Business Studies |
| Pages: |
224 |
| Synopsis: |
This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations. |
| Illustrations: |
3 Tables, black and white |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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