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Item Details
| Title:
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QUALITATIVE RESEARCH METHODS IN PUBLIC RELATIONS AND MARKETING COMMUNICATIONS
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| By: |
Christine Daymon, Immy Holloway |
| Format: |
Hardback |
| List price:
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£180.00 |
| Our price: |
£162.00 |
| Discount: |
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| You save:
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£18.00 |
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| ISBN 10: |
0415471176 |
| ISBN 13: |
9780415471176 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
24 August, 2010 |
| Edition: |
2nd Revised edition |
| Pages: |
416 |
| Description: |
The diversity and complexity of human, societal and organizational relationships and meanings that are constructed through communication are intrinsic to the study of public relations and marketing communications. This guide includes guidance on decision making regarding the different research approaches to achieve different research goals. |
| Synopsis: |
The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations. This new edition: * Identifies the skills and strategies needed to conduct authentic, trustworthy research * Highlights specific analytical techniques associated within the main research approaches * Provides new sections on internet-based research, critical discourse analysis, historical research, action research and mixed methods research Qualitative Research Methods in Public Relations and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication degrees, as well as those working on a dissertation. |
| Illustrations: |
8 black & white illustrations, 8 black & white tables |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Returnable |
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