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Item Details
Title: SPORTS MEDIA
TRANSFORMATION, INTEGRATION, CONSUMPTION
By: Andrew C. Billings (Editor)
Format: Paperback

List price: £49.99
Our price: £44.99
Discount:
10% off
You save: £5.00
ISBN 10: 0415703328
ISBN 13: 9780415703321
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS LTD
Series: Electronic Media Research Series
Pages: 232
Synopsis: Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sports media content has influenced nearly every major technology innovation of the past several decades, chapters included herein assess existing scholarship while positing important future questions about the role sports media will play in the daily lives of sports fans worldwide. Contributions from well-known scholars are supplemented by work from younger researchers doing new work in this area. Developed for the Broadcast Education Association's Electronic Media Research series, this volume will be required reading for graduate and undergraduate students in media, communication, sociology, marketing, and sports management, and will serve as a valuable reference for future research in sports media.
Publication: UK
Imprint: Routledge
Returns: Returnable
Some other items by this author:
COMMUNICATION AND SPORT
COMMUNICATION AND SPORT
COMMUNICATION AND SPORT
COMMUNICATION AND SPORT (PB)
COMMUNICATION AND SPORT (PB)
COMMUNICATION AND SPORT (PB)
DEFINING SPORT COMMUNICATION
DEFINING SPORT COMMUNICATION
DEFINING SPORT COMMUNICATION
DEFINING SPORT COMMUNICATION (HB)
DEFINING SPORT COMMUNICATION (PB)
EVOLUTION OF THE MODERN SPORTS FAN
EVOLUTION OF THE MODERN SPORTS FAN (HB)
EXAMINING IDENTITY IN SPORTS MEDIA
EXAMINING IDENTITY IN SPORTS MEDIA (HB)
EXAMINING IDENTITY IN SPORTS MEDIA (PB)
HEAD GAME
MASCOT NATION (HB)
MASCOT NATION (PB)
OLYMPIC MEDIA
OLYMPIC MEDIA
OLYMPIC MEDIA
OLYMPIC MEDIA
OLYMPIC MEDIA (HB)
OLYMPIC MEDIA (PB)
OLYMPIC TELEVISION
OLYMPIC TELEVISION
OLYMPIC TELEVISION
OLYMPIC TELEVISION (HB)
OLYMPIC TELEVISION (PB)
RETHINKING THE BLACK FREEDOM MOVEMENT
RISE AND FALL OF MASS COMMUNICATION
RISE AND FALL OF MASS COMMUNICATION (HB)
ROUTLEDGE HANDBOOK OF SPORT AND NEW MEDIA
ROUTLEDGE HANDBOOK OF SPORT AND NEW MEDIA
ROUTLEDGE HANDBOOK OF SPORT AND NEW MEDIA
ROUTLEDGE HANDBOOK OF SPORT AND NEW MEDIA (HB)
ROUTLEDGE HANDBOOK OF SPORT AND NEW MEDIA (PB)
SPORT, MEDIA AND MEGA-EVENTS
SPORT, MEDIA AND MEGA-EVENTS
SPORT, MEDIA AND MEGA-EVENTS
SPORT, MEDIA AND MEGA-EVENTS (HB)
SPORT, MEDIA AND MEGA-EVENTS (PB)
SPORTS MEDIA
SPORTS MEDIA
SPORTS MEDIA
SPORTS MEDIA
SPORTS MEDIA
SPORTS MEDIA
SPORTS MEDIA (HB)
STUDYGUIDE FOR COMMUNICATION AND SPORT
THE FANTASY SPORT INDUSTRY
THE FANTASY SPORT INDUSTRY
THE FANTASY SPORT INDUSTRY
THE FANTASY SPORT INDUSTRY
THE FANTASY SPORT INDUSTRY
THE FANTASY SPORT INDUSTRY (HB)
THE FANTASY SPORT INDUSTRY (PB)
THE GLOBAL IMPACT OF OLYMPIC MEDIA AT LONDON 2012
THE GLOBAL IMPACT OF OLYMPIC MEDIA AT LONDON 2012
THE GLOBAL IMPACT OF OLYMPIC MEDIA AT LONDON 2012
THE GLOBAL IMPACT OF OLYMPIC MEDIA AT LONDON 2012 (HB)
VIEWS FROM THE FAIRWAY (HB)
VIEWS FROM THE FAIRWAY (PB)

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