GLOBAL BUSINESS by Michael R. Czinkota, Ilkka A. Ronkainen ( 9780415801942 )

Item Details

Title:

GLOBAL BUSINESS
POSITIONING VENTURES AHEAD

By:

Michael R. Czinkota, Ilkka A. Ronkainen

Format:

Hardback

List price:

£110.00

Our price:

£99.00

Discount:

10% off

You save:

£11.00

ISBN 10:

041580194X

ISBN 13:

9780415801942

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

22 September, 2010

Pages:

272

Description:

Features the essentials of international marketing that make for smoother sailing overseas.

Synopsis:

Global Business: Positioning Ventures Ahead alerts every business to the new windows of opportunity open to those willing to explore global markets. Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing, explaining all the strategic alternatives for going global-from exporting and licensing to distributorships and joint ventures. They illustrate how to present, promote, and price products and services to appeal to multiple world markets and how to strike back when world competitors move into one's territory. Each chapter concludes with "Food for Thought" questions that challenge the reader to think more deeply about entry into the global market, as well as further readings and online resources that provide useful references for continuing investigation. Global Business: Positioning Ventures Ahead equips readers with the skills to ride out the risks and reap the rewards of world-class engagement.

Illustrations:

4 colour tables, 3 black & white line drawings

Publication:

Imprint:

Routledge

Returns:

Returnable

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