Title:
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PRINCIPLES OF INTERNATIONAL MARKETING, INTERNATIONAL EDITION (WITH INFOTRAC (R))
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By: |
Michael R. Czinkota, Ilkka A. Ronkainen |
Format: |
Paperback |

List price:
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£62.99 |
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ISBN 10: |
1439041377 |
ISBN 13: |
9781439041376 |
Publisher: |
CENGAGE LEARNING, INC |
Pub. date: |
15 September, 2009 |
Edition: |
International Student Edition |
Pages: |
752 |
Description: |
A book from Cengage Learning on "International Marketing, International Edition (with InfoTrac[registered])". |
Synopsis: |
PRINCIPLES OF INTERNATIONAL MARKETING, 9e, International Edition is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world! |
Publication: |
US |
Imprint: |
South-Western College Publishing |
Returns: |
Returnable |