METHODS FOR ANALYZING SOCIAL MEDIA by Klaus Bredl (Editor), Julia Hunniger (Editor), Jakob Linaa Jensen (Editor) ( 9780415818322 )

Item Details

Title:

METHODS FOR ANALYZING SOCIAL MEDIA

By:

Klaus Bredl (Editor), Julia Hunniger (Editor), Jakob Linaa Jensen (Editor)

Format:

Hardback

List price:

£145.00

Our price:

£130.50

Discount:

10% off

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£14.50

ISBN 10:

041581832X

ISBN 13:

9780415818322

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Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

19 July, 2013

Pages:

208

Synopsis:

Social media is becoming increasingly attractive for users. It is a fast way to communicate ideas and a key source of information. It is therefore one of the most influential mediums of communication of our time and an important area for audience research. The growth of social media invites many new questions such as: How can we analyze social media? Can we use traditional audience research methods and apply them to online content? Which new research strategies have been developed? Which ethical research issues and controversies do we have to pay attention to? This book focuses on research strategies and methods for analyzing social media and will be of interest to researchers and practitioners using social media, as well as those wanting to keep up to date with the subject. This book was originally published as a special issue of the Journal of Technology in Human Services.

Publication:

Imprint:

Routledge

Returns:

Returnable

Some other items by this author:

AUDIENCE RESEARCH METHODOLOGIES