MEDIA CHOICE by Tilo Hartmann (Editor), Peter Vorderer (Editor) ( 9780415964586 )

Item Details

Title:

MEDIA CHOICE

By:

Tilo Hartmann (Editor), Peter Vorderer (Editor)

Format:

Paperback

List price:

£42.99

Our price:

£38.69

Discount:

10% off

You save:

£4.30

ISBN 10:

041596458X

ISBN 13:

9780415964586

Availability:

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Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

1 April, 2009

Pages:

320

Description:

Presents the research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: what mechanisms guide an individual's exposure to/choice of media and how can researchers model them.

Synopsis:

This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key in current communication scholarship. Research on selective exposure has addressed this area in the past, but the term 'media choice' is used here to represent any implicit/automatic/spontaneous or explicit/deliberate 'decisions' of the users and subsequent behavioral consequences that lead to a contact with a media stimulus.

Illustrations:

6 black & white tables

Publication:

Imprint:

Routledge

Returns:

Returnable

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MEDIA CHOICE