 |
|
|
Item Details
| Title:
|
VISUAL COMMUNICATION RESEARCH DESIGNS
|
| By: |
Keith Kenney |
| Format: |
Hardback |
| List price:
|
£145.00 |
| Our price: |
£130.50 |
| Discount: |
|
| You save:
|
£14.50 |
|
|
|
|
|
| ISBN 10: |
0415988691 |
| ISBN 13: |
9780415988698 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
|
| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
10 December, 2008 |
| Pages: |
312 |
| Description: |
A guide to designing research that involves visuals relevant to communications media. It explains the process from conceptualization to research questions, instrumentation, analysis, and reliability and validity checks. It is suitable for students conducting research on motion pictures, video, television, photographs, and illustrations. |
| Synopsis: |
Visual Communication Research Designs provides a step-by-step guide for designing research involving visuals relevant to communications media. This volume explains the process from conceptualization to research questions, instrumentation, analysis, and reliability and validity checks. It also addresses the lack of sufficient methods to answer theoretical questions attending visual communication. This resource has been developed in response to the circumstance in which, in many cases, the methodologies used for verbal and textual communications are inappropriate or ineffective when applied or adapted for the study of visual communications. Additionally, research articles from ethnography, action research, rhetoric, semiotics, psychology, cultural studies, and critical theory often do not use examples appropriate to visual communication readers. To address these issues, this book explains in clear and straightforward language key research designs, including new methodologies, that are appropriate for scholars and students conducting visual communication research.Organized into three parts -- production, analysis, and effects of visuals - this research text provides guidance in using, interpreting and measuring the effects of visual images. It addresses such topics as: * producing photographs and video that can be used as research data; * interpreting images that already exist; * measuring the effects of visuals and to understand their use by different groups. Ethical issues are included, as well as a discussion of the advantages and limitations of each method. "War stories" are provided by experienced researchers, who discuss a particular research project and explain pitfalls to avoid, as well as what to do when problems occur. The primary audiences are scholars, researchers, and students conducting research on motion pictures, video, television, photographs, illustrations, graphics, typography, political cartoons, comic books, animation, and other media with a visual component. Individuals will use this text whenever they need to conduct research that involves visuals in the media.The book will be a required text for advanced courses in visual culture, seminars on visual communication research, and other research methods courses integrating a visual component. |
| Illustrations: |
1 black & white tables, 40 black & white halftones |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Returnable |
|
|
|
 |
|
|
|
|
|
No Cheese, Please!
A fun picture book for children with food allergies - full of friendship and super-cute characters!Little Mo the mouse is having a birthday party.
|
My Brother Is a Superhero
Luke is massively annoyed about this, but when Zack is kidnapped by his arch-nemesis, Luke and his friends have only five days to find him and save the world...
|
|
|
|
|