 |
|
|
Item Details
| Title:
|
THE GLOBAL PUBLIC RELATIONS HANDBOOK
THEORY, RESEARCH, AND PRACTICE |
| By: |
Krishnamurthy Sriramesh (Editor), Dejan Vercic (Editor) |
| Format: |
Paperback |
| List price:
|
£88.99 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
0415995140 |
| ISBN 13: |
9780415995146 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
1 March, 2009 |
| Edition: |
2nd Revised and Expanded ed |
| Pages: |
992 |
| Description: |
A handbook that represents the state of the public relations profession in the world, with contributions from the Americas, Europe, Asia, and Africa. It is suitable for scholars and advanced students in public relations and international business. |
| Synopsis: |
Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs. |
| Illustrations: |
8 black & white tables |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Returnable |
|
|
|
 |
|
|
|
|
|
No Cheese, Please!
A fun picture book for children with food allergies - full of friendship and super-cute characters!Little Mo the mouse is having a birthday party.
|
My Brother Is a Superhero
Luke is massively annoyed about this, but when Zack is kidnapped by his arch-nemesis, Luke and his friends have only five days to find him and save the world...
|
|
|
|
|