| Title:
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PUBLIC RELATIONS METRICS
RESEARCH AND EVALUATION |
| By: |
Betteke van Ruler (Editor), Ana Tkalac Vercic (Editor), Dejan Vercic (Editor) |
| Format: |
Hardback |
| List price:
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£145.00 |
| Our price: |
£130.50 |
| Discount: |
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| You save:
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£14.50 |
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| ISBN 10: |
0805862722 |
| ISBN 13: |
9780805862720 |
| Availability: |
Usually dispatched within 1-3 weeks.
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS INC |
| Pub. date: |
1 December, 2007 |
| Series: |
Routledge Communication Series |
| Pages: |
344 |
| Description: |
Responding to the need in academia and the public relations profession, this volume presents the state of knowledge in public relations measurement and evaluation. It brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented. |
| Synopsis: |
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented. |
| Illustrations: |
36 black & white tables |
| Publication: |
US |
| Imprint: |
Lawrence Erlbaum Associates Inc |
| Returns: |
Returnable |