SCENARIOS - THE ART OF STRATEGIC CONVERSATION 2E by Kees Van der Heijden ( 9780470023686 )

Item Details

Title:

SCENARIOS - THE ART OF STRATEGIC CONVERSATION 2E

By:

Kees Van der Heijden

Format:

Hardback

List price:

£35.00

Our price:

£31.50

Discount:

10% off

You save:

£3.50

ISBN 10:

0470023686

ISBN 13:

9780470023686

Availability:

Usually dispatched within 3-5 days.

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Stock:

Currently 2 available

Publisher:

JOHN WILEY AND SONS LTD

Pub. date:

26 November, 2004

Edition:

2nd Revised edition

Pages:

382

Description:

Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the scenario planning field. Now, Kees van der Heijden brings his bestseller up to date, following up on the original case studies and adding significant new material.

Synopsis:

Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in--depth analysis and application of the concept of the a strategic conversationa . While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty.

Publication:

Imprint:

John Wiley & Sons Ltd

Returns:

Returnable

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