 |
|
|
Item Details
The item which you searched for
has been replaced by a newer edition. To view details of the newer edition
click
here
|
| Title:
|
GETTING CHINA AND INDIA RIGHT
STRATEGIES FOR LEVERAGING THE WORLD'S FASTEST GROWING ECONOMIES FOR GLOBAL ADVANTAGE |
| By: |
Anil K. Gupta, Haiyan Wang |
| Format: |
Hardback |
| List price:
|
£22.99 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
0470284242 |
| ISBN 13: |
9780470284247 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
1 February, 2009 |
| Pages: |
272 |
| Description: |
Global market experts Anil Gupta and Haiyan Wang have created the first strategic guide for Western multinational corporations that want to expand their business into India and China. The authors explain how many corporations view China and India solely from the lens of off-shoring and cost-reduction--a missed opportunity. |
| Synopsis: |
This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise: Both provide mega-markets for almost every product and serviceBoth have platforms that will dramatically reduce the company's global cost structureBoth have platforms that will significantly boost the company's global technology and innovation baseBoth are springboards for the mergence of new fearsome global competitors. This book aims to shed light on the brutal competition for markets and resources in China and India as well as lays out the strategic action implications for those companies who want to emerge as the global players of tomorrow. |
| Publication: |
UK |
| Imprint: |
John Wiley & Sons Ltd |
| Returns: |
Returnable |
|
|
|
 |
Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
|
|
|
|
|
|
|
|
|
|
|