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Item Details
Title: GLOBAL MARKETING MANAGEMENT
By: Masaaki Kotabe
Format: Paperback

List price: £128.00


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0470381116
ISBN 13: 9780470381113
Publisher: JOHN WILEY AND SONS LTD
Pub. date: 12 January, 2010
Edition: 5th Revised edition
Pages: 752
Description: Offering real-world application and experience, this book helps marketing managers to understand the concepts needed to achieve a global reach. It presents comprehensive coverage of the trends and hot topics in the field.
Synopsis: Offering more real-world application and experience, this book arms marketing managers with a true understanding of the concepts needed to achieve a global reach. The fifth edition presents comprehensive coverage of all the latest trends and hot topics in the field. It emphasizes the multilateral nature of marketing, preparing them to manage global marketing activities in an increasingly competitive environment. The approach discusses marketing with an interdisciplinary, cross-functional perspective, where the marketing manager has a sound understanding of how the various functional areas interface with marketing.
Publication: UK
Imprint: John Wiley & Sons Ltd
Returns: Non-returnable
Some other items by this author:
ANTICOMPETITIVE PRACTICES IN JAPAN (HB)
EMERGING ISSUES IN INTERNATIONAL BUSINESS RESEARCH
EMERGING ISSUES IN INTERNATIONAL BUSINESS RESEARCH (HB)
EMERGING TRENDS, THREATS AND OPPORTUNITIES IN INTERNATIONAL MARKETING (PB)
GLOBAL MARKETING MANAGEMENT
GLOBAL MARKETING MANAGEMENT
GLOBAL MARKETING MANAGEMENT (HB)
GLOBAL MARKETING MANAGEMENT (HB)
GLOBAL MARKETING MANAGEMENT (HB)
GLOBAL MARKETING MANAGEMENT (HB)
GLOBAL MARKETING MANAGEMENT (HB)
GLOBAL MARKETING MANAGEMENT (PB)
GLOBAL MARKETING MANAGEMENT (PB)
GLOBAL MARKETING MANAGEMENT (PB)
GLOBAL MARKETING MANAGEMENT (PB)
GLOBAL SOURCING STRATEGY (HB)
GLOBAL SUPPLY CHAIN MANAGEMENT (HB)
INTERNATIONAL MARKETING (HB)
INTERNATIONAL MARKETING (PB)
JAPANESE DISTRIBUTION STRATEGY (PB)
MARKET REVOLUTION IN LATIN AMERICA
MARKET REVOLUTION IN LATIN AMERICA (HB)
MARKETING ESTRATEGICO (PB)
MARKETING MANAGEMENT (HB)
MARKETING MANAGEMENT (HB)
READINGS IN INTERNATIONAL BUSINESS (PB)
THE SAGE HANDBOOK OF INTERNATIONAL MARKETING
THE SAGE HANDBOOK OF INTERNATIONAL MARKETING (HB)

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