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Item Details
Title:
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GLOBAL MARKETING MANAGEMENT
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By: |
Masaaki Kotabe |
Format: |
Paperback |

List price:
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£128.00 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
0470381116 |
ISBN 13: |
9780470381113 |
Publisher: |
JOHN WILEY AND SONS LTD |
Pub. date: |
12 January, 2010 |
Edition: |
5th Revised edition |
Pages: |
752 |
Description: |
Offering real-world application and experience, this book helps marketing managers to understand the concepts needed to achieve a global reach. It presents comprehensive coverage of the trends and hot topics in the field. |
Synopsis: |
Offering more real-world application and experience, this book arms marketing managers with a true understanding of the concepts needed to achieve a global reach. The fifth edition presents comprehensive coverage of all the latest trends and hot topics in the field. It emphasizes the multilateral nature of marketing, preparing them to manage global marketing activities in an increasingly competitive environment. The approach discusses marketing with an interdisciplinary, cross-functional perspective, where the marketing manager has a sound understanding of how the various functional areas interface with marketing. |
Publication: |
UK |
Imprint: |
John Wiley & Sons Ltd |
Returns: |
Non-returnable |
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