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Item Details
Title: GLOBAL MARKETING MANAGEMENT
By: Masaaki Kotabe
Format: Hardback

List price: £54.95


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0471203696
ISBN 13: 9780471203698
Publisher: JOHN WILEY AND SONS LTD
Pub. date: 5 December, 2005
Edition: Rev ed
Pages: 790
Description: Intended to help readers prepare for the 21st Century and become effective managers overseeing global marketing activities in an increasingly competitive environment. This global approach also presents marketing in a cross functional approach to the business operation.
Returns: Returnable
Some other items by this author:
ANTICOMPETITIVE PRACTICES IN JAPAN (HB)
EMERGING ISSUES IN INTERNATIONAL BUSINESS RESEARCH
EMERGING ISSUES IN INTERNATIONAL BUSINESS RESEARCH (HB)
EMERGING TRENDS, THREATS AND OPPORTUNITIES IN INTERNATIONAL MARKETING (PB)
GLOBAL MARKETING MANAGEMENT
GLOBAL MARKETING MANAGEMENT
GLOBAL MARKETING MANAGEMENT (HB)
GLOBAL MARKETING MANAGEMENT (HB)
GLOBAL MARKETING MANAGEMENT (HB)
GLOBAL MARKETING MANAGEMENT (HB)
GLOBAL MARKETING MANAGEMENT (PB)
GLOBAL MARKETING MANAGEMENT (PB)
GLOBAL MARKETING MANAGEMENT (PB)
GLOBAL MARKETING MANAGEMENT (PB)
GLOBAL MARKETING MANAGEMENT (PB)
GLOBAL SOURCING STRATEGY (HB)
GLOBAL SUPPLY CHAIN MANAGEMENT (HB)
INTERNATIONAL MARKETING (HB)
INTERNATIONAL MARKETING (PB)
JAPANESE DISTRIBUTION STRATEGY (PB)
MARKET REVOLUTION IN LATIN AMERICA
MARKET REVOLUTION IN LATIN AMERICA (HB)
MARKETING ESTRATEGICO (PB)
MARKETING MANAGEMENT (HB)
MARKETING MANAGEMENT (HB)
READINGS IN INTERNATIONAL BUSINESS (PB)
THE SAGE HANDBOOK OF INTERNATIONAL MARKETING
THE SAGE HANDBOOK OF INTERNATIONAL MARKETING (HB)



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