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Item Details
Title: IMPLEMENTING VALUE PRICING
A RADICAL BUSINESS MODEL FOR PROFESSIONAL FIRMS
By: Ronald J. Baker
Format: Hardback

List price: £79.00
Our price: £71.10
Discount:
10% off
You save: £7.90
ISBN 10: 0470584610
ISBN 13: 9780470584613
Availability: Usually dispatched within 3-5 days.
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Stock: Currently 1item in stock
Publisher: JOHN WILEY AND SONS LTD
Pub. date: 28 December, 2010
Series: Wiley Professional Advisory Services
Pages: 368
Description: * The overwhelming majority of professional firms price their services by the antiquated hourly billing method, a method with many flaws * This new book demonstrates there is a superior model to price for professional services, a business model change from "We sell time," to "We sell intellectual Capital.
Synopsis: The overwhelming majority of professional firms price their services by the antiquated hourly billing method, a method with many flaws. This new book demonstrates there is a superior model to price for professional services, a business model change from "We sell time," to "We sell intellectual Capital." Focused on the art of pricing commensurate with external value created, this volume uniquely views value as seen through the eyes of the customer. This is an essential resource for professionals in the accounting, law, IT, advertising, consulting, architectural, actuarial, and engineering fields.
Illustrations: Illustrations
Publication: UK
Imprint: John Wiley & Sons Ltd
Returns: Returnable
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