COMPETITIVE STRATEGY FOR DUMMIES by Richard Pettinger ( 9780470779309 )

Item Details

Title:

COMPETITIVE STRATEGY FOR DUMMIES

By:

Richard Pettinger

Format:

Paperback

List price:

£15.99

Our price:

£11.19

Discount:

30% off

You save:

£4.80

ISBN 10:

0470779306

ISBN 13:

9780470779309

Availability:

Usually dispatched within 1-2 days.

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Stock:

Currently 2 available

Publisher:

JOHN WILEY AND SONS LTD

Pub. date:

2 April, 2009

Pages:

392

Description:

Synopsis:

Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business. This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess industries, understand competitors, choose competitive positions and gain - and maintain competitive advantage. Chapters include: What Competitive Strategy actually is The foundations of strategy and the five forces of competition Assessing the competition and strategic management in action Developing a competitive strategy Looking to the future and mergers and acquisitions

Illustrations:

Illustrations

Publication:

Imprint:

John Wiley & Sons Ltd

Returns:

Returnable

Some other items by this author:

AN INTRODUCTION TO ORGANISATIONAL BEHAVIOUR (PB)

BUSINESS STUDIES FOR DUMMIES

BUSINESS STUDIES FOR DUMMIES(R) (PB)

CONSTRUCTION MARKETING (PB)