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Item Details
| Title:
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ESPRESSO!
STARTING AND RUNNING YOUR OWN SPECIALTY COFFEE BUSINESS |
| By: |
Joe Monaghan, Julie Sheldon Huffaker |
| Format: |
Paperback |
| List price:
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£12.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
047112138X |
| ISBN 13: |
9780471121381 |
| Publisher: |
HOUGHTON MIFFLIN HARCOURT PUBLISHING COMPANY |
| Pub. date: |
19 October, 1995 |
| Pages: |
224 |
| Description: |
Based on the authors' 25 years of experience in the coffee industry, this work provides guidelines on the creation and running of an espresso business. It includes advice on location, leases, landlords, marketing, menus, finances, operational options, equipment and supplies. |
| Synopsis: |
An A-to-Z guide to making it in your own specialty coffee business! Expert tips, tricks, and a gold mine of crucial how-to information you just can't find anywhere else-learn how to: * Get started in business for as little as USD15,000 * Secure the optimum location * Get the financing that best suits your goals * Buy, use, and maintain equipment * Find and deal with suppliers * Market your espresso business with little or no capital * Brew delicious, high-quality coffee drinks that keep customers coming back for more * Hire and manage personnel * And much more Espresso! also arms you with sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; sample menus; coffee drink recipes; inventory lists; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no espresso entrepreneur should be without. |
| Illustrations: |
glossary |
| Publication: |
US |
| Imprint: |
John Wiley & Sons Inc |
| Returns: |
Returnable |
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