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Item Details
| Title:
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ESSENTIALS OF BUSINESS RESEARCH
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| By: |
J. Hair, Arthur H. Money, Phillip Samouel |
| Format: |
Paperback |
| List price:
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£32.95 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0471429252 |
| ISBN 13: |
9780471429258 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
18 March, 2003 |
| Edition: |
International edition |
| Pages: |
464 |
| Description: |
Covering the essentials of business research for managers, this book includes coverage of the role of knowledge management, as well as how to conduct information - gathering activities more effectively in a changing business environment. It is meant for teaching advanced undergraduates and MBA students, both traditional and executive. |
| Synopsis: |
This book covers the essentials of business research for managers. It includes coverage of the increasing role of knowledge management as well as how to conduct information - gathering activities more effectively in a rapidly changing business environment. Because managers increasingly must make decisions based on almost unlimited information in data warehouses, this text provides substantially more coverage of data analysis than other texts. The authors recognize that most managers will not be data analysts. The straightforward, hands-on approach will make the book particularly successful in teaching advanced undergraduates and MBA students, both traditional and executive. |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
John Wiley and Sons (WIE) |
| Returns: |
Non-returnable |
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