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Item Details
| Title:
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MARKETING RESEARCH (INT'L ED)
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| By: |
Joe F. Hair, Robert P. Bush, David J. Ortinau |
| Format: |
Paperback |
| List price:
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£60.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0071270108 |
| ISBN 13: |
9780071270106 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 December, 2008 |
| Edition: |
4th edition |
| Pages: |
416 |
| Description: |
Takes an application-oriented approach, that offers students with the tools and skills necessary to solve business problems and exploit business opportunities. This edition aims to meet the needs of students through coverage of qualitative methods, emphasis on applied research projects as well as cases studies or exercises at the end of chapters. |
| Synopsis: |
Marketing Research, 4/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This new edition was written to meet the needs of students through additional coverage of qualitative methods, emphasis on applied research projects as well as cases studies or exercises at the end of the chapters. The text is concise, highly readable and value-priced, yet it delivers the basic knowledge needed for an introductory text. The authors provide the student with an exciting, up-to-date text and an extensive supplement package. |
| Publication: |
US |
| Imprint: |
McGraw Hill Higher Education |
| Returns: |
Returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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