| Title:
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MARKETING
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| By: |
Prof Carl McDaniel, Prof Joseph F. Hair, Prof C. Lamb |
| Format: |
Hardback |
| List price:
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£88.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
111182164X |
| ISBN 13: |
9781111821647 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
10 January, 2012 |
| Edition: |
12th Revised edition |
| Pages: |
804 |
| Description: |
Engaging and thorough, MARKETING, 12th Edition shows how marketing principles affect day-to-day lives, as well as their significant influence on business decisions, with cases, vignettes, and critical-thinking features. |
| Synopsis: |
Engaging and thorough, MARKETING, 12th Edition shows how marketing principles affect day-to-day lives, as well as their significant influence on business decisions, with cases, vignettes, and critical-thinking features. |
| Illustrations: |
246 |
| Publication: |
US |
| Imprint: |
South-Western College Publishing |
| Returns: |
Returnable |