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Item Details
The item which you searched for
has been replaced by a newer edition. To view details of the newer edition
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| Title:
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MARKETING RESEARCH
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| By: |
Prof Carl McDaniel, Roger Gates |
| Format: |
Hardback |
| List price:
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£191.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1118074610 |
| ISBN 13: |
9781118074619 |
| Publisher: |
JOHN WILEY & SONS INC |
| Pub. date: |
24 November, 2011 |
| Edition: |
9th Revised edition |
| Pages: |
736 |
| Description: |
This new edition of Gates and McDaniel's Marketing Research better prepares users how to use marketing research in the real business world with real data, people, and research. |
| Synopsis: |
This new edition of Gates and McDaniel's Marketing Research better prepares users how to use marketing research in the real business world with real data, people, and research. The text is enhanced with new coverage of mobile applications, more coverage of data mining and analytics, and coverage of how to use social media such as Facebook and Twitter for marketing research. Co-authors McDaniel and Gates are widely respected in the marketing research community because their product takes a practical and applied approach, as opposed to other products in the market that take a more theoretical approach. Real people are represented by Gates' contribution to the product as he provides insights into the secrets of conducting effective focus groups and questionnaires. The real research used by the authors is drawn from Survey Sampling International (SSI). SSI is the world leader in sampling solutions. |
| Illustrations: |
, colour illustrations, colour tables, figures |
| Publication: |
US |
| Imprint: |
John Wiley & Sons Inc |
| Returns: |
Returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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