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Item Details
| Title:
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MARKETING RESEARCH ESSENTIALS
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| Volume: |
1 |
| By: |
Carl McDaniel |
| Format: |
Paperback |
| List price:
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£128.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0470131985 |
| ISBN 13: |
9780470131985 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
31 August, 2007 |
| Edition: |
6 Rev ed |
| Pages: |
544 |
| Description: |
Real-World Orientation. Throughout the text, Cases, Chapter-Opening Vignettes, Marketing Research War Stories, and Ethical Dilemmas connect the materials to the real world of marketing research, as it''s practiced in today''s top firms. |
| Illustrations: |
Illustrations (some col.) |
| Returns: |
Returnable |
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