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Item Details
| Title:
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MARKETING RESEARCH ESSENTIALS
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| By: |
Carl McDaniel, Roger Gates |
| Format: |
Paperback |
| List price:
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£69.50 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0470087013 |
| ISBN 13: |
9780470087015 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
1 September, 2007 |
| Edition: |
6th Revised edition |
| Pages: |
544 |
| Description: |
When conducted properly, marketing research can lead to better products, improved services, and a higher level of customer satisfaction. This book is packed with trends, insights, and advances in the field. It presents a snapshot of the way marketing research is practiced. |
| Synopsis: |
When conducted properly, marketing research can lead to better products, improved services, and a higher level of customer satisfaction. Written by marketing research professionals with over 40 years combined experience, this book is packed with the hottest trends, insights, and advances in the field. It presents a snapshot of the way cutting edge marketing research is practiced today. |
| Publication: |
US |
| Imprint: |
John Wiley & Sons Inc |
| Returns: |
Non-returnable |
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